Safety Culture & Film 5

This video is interesting because it is designed to have a ‘cool’ cachet that will help it appeal to young workers, a group known to be at higher risk of workplace injury.
Music video editing and sample/loop music make this feel more youthful. It addresses the danger of being un-identifiable or low quality head-on by being purposefully tongue-in-cheek while it makes fun of the ‘cheezy’ aspect of older videos.