After a news release goes out, one has no control over how folks edit it, interpret it, or write about it Â …and yet, the research will still get attributed to you. Â Interesting who picked up the most recent press release. USask for one (so glad they have the photos from Debra Marshall!) Â I did a Google News search today and came up with this one in Ontario. Â I’m not sure they got all the main points clearly – but nice that they thought it was of interest and picked it up.
Parting thought: if you hear a news bite on the radio reporting the latest study and you think to yourself: ‘that doesn’t sound quite right’… it probably isn’t.