After a news release goes out, one has no control over how folks edit it, interpret it, or write about it …and yet, the research will still get attributed to you. Interesting who picked up the most recent press release. USask for one (so glad they have the photos from Debra Marshall!) I did a Google News search today and came up with this one in Ontario. I’m not sure they got all the main points clearly – but nice that they thought it was of interest and picked it up.
Parting thought: if you hear a news bite on the radio reporting the latest study and you think to yourself: ‘that doesn’t sound quite right’… it probably isn’t.